When talking about Ruth Kedar, a graphic designer best known for creating the original Google logo, also known as Ruth Kedar, Designer, you’re diving into a piece of internet history. Google logo, the iconic word‑mark that launched the search giant’s visual identity is a textbook example of minimalist branding, and it all started with Kedar’s background in graphic design, the craft of visual communication using typography, imagery, and layout. This blend of clean type and bold colour created a logo that still feels fresh after two decades. In short, Ruth Kedar created the Google logo, the logo exemplifies minimalist branding, and graphic design drives effective branding strategies.
Understanding branding, the strategic process of shaping how a company is perceived by its audience starts with studying simple yet powerful symbols like the Google logo. The logo shows how a clear colour palette, legible type, and adaptable design can grow with a company. For anyone looking to build a brand, Kedar’s work teaches that a logo doesn’t need fancy effects—just a solid concept and the ability to evolve. Below you’ll find articles that break down the design process, the history of the logo, and how modern designers apply these lessons to new projects.
